Like any other industry, wine industry is also a well known and very old established industry where competitors range from throughout the world. No business is easy to maintain and sustain and with time you being an owner or founder of a venture needs to monitor and supervise where things go wrong, what are your core competencies, is the supply and demand ratio on point?, what complaints do we get more often? What innovation can be brought to make the venture more sustainable? All these questions arise time to time and are beneficial for the venture.
Wine industry was lucrative but with time it has become more and more challenging as the customers, legal factors, environmental factors, political factors and social factors have evolved and owners need to make adjustments according to it. Customer being the prime area of concentration is now highly aware, you cannot just sell fake wine or expired wine with a fancy tag: customers may buy it but then report to the store which keeps your stuff and also spread bad word of mouth within friends, family and over social media networks like Facebook. As the customer is open to a infinite range of information it is very easy for him or her to know where to get wine and which brand because of the pre purchase research the customer has made and aligning that data with their taste and choice to get the perfect wine. Another challenge is with listing the right and complete list of ingredients along with manufacturing, delivery date so for this purpose companies have installed database codes for each bottle which has all the particulars that the manufacturer, distributor, retailer and the customer must know: this makes record keeping, feedback and order taking easy for both manufacturer and retailer.
Legal issues are a very crucial one in the case of barossa wineries. Countries where wine is open to buy and sell might not be a big issue except for licensing, clearing customs, assurance of no smuggling and the right channel distribution. In Eastern countries where wine is NOT openly allowed for trade and consumption, you need a proper license and registration to verify from where it is being imported and where it will be sold. A hotel having bars in eastern countries sometime forbid local customers and only entertain foreign customers to avoid any illegal issues. Socially the trend of wines and beers have increased by using it on a wider scale of events such as birthday parties, launch parties, official parties, bridal showers, and baby showers and so it has boosted the sales to a good number. Preserving environment in the wine business is a part of the CSR: Corporate social responsibility and for this it should be ensured that wines are being made by the natural process and bottling material should be easy to dispose. For more information, please log on to https://tastethebarossa.com.au/private-tour/.